We develop responsible AI-powered music tools and music artists.

At Thunderboom Records, we believe that AI-powered music and artists are an inevitable future because the developments in the field of AI and 3D media are more than promising.

Although this sounds exciting, there are major risks involved. Because what will be the impact on music if computers become better singers than Beyoncé, better performers than Prince, or better producers than Rick Rubin?

It is our goal to make sure that AI will always be an enrichment to human creative expression, instead of a threat. To reach this goal, we bring together multi-disciplinary project teams with musicians, scientists and designers to develop and produce responsible AI-powered music tools, artists, and live shows.

In 2020, Thunderboom Records was registered as a foundation to ensure that future creative AI technology will always be open and accessible to us all.



Joost de Boo

Joost is an innovation designer and educator, specialised in emerging technology and pop culture. Prior to founding Thunderboom Records, Joost worked as a designer and entrepreneur in both the music, design and tech industry.

Joost holds a MFA in Design Research from the Willem de Kooning Academy, as well as a BFA in Graphic Design from Utrecht School of the Arts.

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Max Tiel

Max is a musician, producer and consultant with a love for music technology and artificial intelligence. As the co-founder of Thunderboom Records, Max has a proven ability to translate complex information into compelling concepts.

Max holds a MA in History, Political Culture and National Identity from the Leiden University, as well as a BA in History from the Utrecht University.

Advisory board

Collaborating team


Mao-Lin Liao


Aurora Giordano


Benjamin Remy


Amber Kuijer


Floyd van Joost


Nandini Ahuja


Jeff Slaa

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Lena Umbgrove

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Max Tiel


Joost de Boo