We are proud to present this report as the conclusion of the Next Stage AR project. It offers an overview of key insights, lessons learned, and recommendations resulting from our joint exploration of augmented reality in the live music sector. We hope this report will serve as both inspiration and a practical guide for artists, venues, policymakers, and tech partners working together to build an innovative, inclusive, and future-proof music industry.

 

Download Full Report Here

 

 

About Next Stage AR

 

To strengthen the Dutch music sector amid ongoing digital transformation, it is essential to acquire hands-on knowledge, share insights across the industry, and create user-friendly tools grounded in public values.

 

To achieve this, the Next Stage AR project has brought together an extensive network of innovation experts, tech companies, venues, and stakeholder groups to jointly explore the potential of AR. This research has taken the form, from round table conversations and interviews, to practice-based experiments in which AR was tested in various real-life situations.

 

The aim was not only to explore technical possibilities but also to investigate workflows, audience experiences, and economic potential. We are well aware that many venues face capacity challenges – both in terms of staffing and finances –so the pilots were designed to be low-threshold, diverse, and accessible.